Audience and Institution Essay

Marketing in the media of film is very important because it gives the film more exposure. Exposing and promoting the film will catch the people’s attention and will get them more excited to watch it. The more people that watch the film the more money the film will bring in. Marketing goes from commercials, t-shirts, toys, posters, key chains and much more.

When it comes to marketing in films every film has their own creative ways of doing it. Like in black panther they used cross promotion with the NBA, and they showed the debut of the trailer during the finals game. This helped a lot because there were a lot of viewers. They also used cross promotion with Lexus, a special commercial for the 2018 Lexus LS 500 included a drawing inspiration from the movie. Same thing goes for the movie Fantastic Beast. The film used cross promotion with AT&T they decorated stores by putting posters up. Google also had video ads that featured footage from the trailer. The creatures of Jurassic World partnered with Universal studios and got comcast television companies to show old Jurassic park movies and show little previews of the new movie on NBC. When in stores I noticed a lot of merchandise and some of the characters. It is one of the easiest ways to market and promote because people are always shopping so its guaranteed to be seen. A common thing are t-shirts. Fantastic beast sold shirts in Hot Topic with one of the actors on it along with Beauty and the Beast. Another thing I notice in stores is toys. Kids love toys especially if it is from a movie they like. Fantastic Beast is a film that I noticed has a lot of different toys in the toy section of stores like Walmart.  Also, Jurassic World distributed Lego toys that had the Jurassic World theme that was cool.  Now when it comes to holidays that’s when films try to bring out a lot of their creativity. Halloween is all about costumes and trick or treating and when that time of year comes around there are always costumes that impersonate characters from movies. The Beauty and the Beast is a common one because what little girl would not want to be a princess for Halloween?   Another holiday is Easter; with Jurassic world being about dinosaurs and dinosaurs have children by laying eggs they decided to have an Easter egg hunt online. It was a very smart way to get exposure. Merchandise is a quick marketing strategy for films. Synergy marketing is another important one. Synergy was used in many films and one for example is Black Panther. AT&T along with the Warner Brothers got together and promoted the film to the world. It encouraged people to watch it and hyped the movie up. Same thing with Beauty and the Beast, Disney made corporate synergy when people hosted a special edition of “The Bachelor” on ABC to promote the release of the movie.

In conclusion, marketing is very important in the film industry because without marketing the films would not get the explore that is needed. Cross promotion and Synergy play big parts. It makes people want to watch it and makes it more interesting. There are many ways that marketing can happen it ranges from merchandise like t-shirts, toys, jewelry, all the way to posters there is a variety of ways it can happen.

Gamme of Throne- Extract Essay

The author’s vision for the film was to have the audience feel like they’re in an adventure and a fantasy. There is a kingdom and a long conversation about knights and ships. Throughout the long conversation the actors introduced themselves as kings. Pirates were also mentioned throughout the conversation. There is also footage of people on ships which shows that they are going on an adventure somewhere.

Scene one included many angles. The high angle of the ship and eventually showing the statue along with a view of the whole town shows the kingdom that they are about to enter. The establishing shot shows the whole scene it shows how the kingdom looks and a view of the knight statue that is on the rocks. There was no editing in the first scene. The sound used was non diegetic and diegetic. The diegetic was used when the music was playing in the background it was like a mysterious sound that helped enhance the film and drag the audience attention to the screen and believe something mysterious was about to come and lead them onto an adventure. There was non- diegetic sound as well it was used for the birds that were flying over the ship this added life to the movie so it can feel real like how a fantasy should. The mis en scene included a ship as a prop this ship looks like one from a long time ago maybe even something a pirate would be on it shows that they are going somewhere maybe on an adventure. There was also the setting it took place in a kingdom. Kingdoms are for royalty so it helped increase the idea of the audience being in a fantasy.

For scene 2 there was a three-person shot which included a king this showed that they were in some type of kingdom because what’s a kingdom without its king. There was also a point of view shot of when the actors were looking at the king it showed that they were taking the king serious because they were in his kingdom. For editing there was shot reverse shot it flipped back and forth from actor to actor when having a conversation about the kingdom this showed the facial expressions of the kings when talking in which they looked upset which makes the audience believe something is about to happen and lead to an adventure. The sound used was dialogue the dialogue was used when having conversation, they talked about the different kings in the kingdom, the queen, and the ships. The costumes that were worn were long suits which was something royalty would wear. The prop was a long table with large chairs this was used for the actors to sit at and have conversation this showed that they had to be royalty because kings usually sit in the large chairs when at a table.

I’m right on what the director vision is because of the all the proof provided in the scenes. From the kingdom, to the ship, and to the whole conversation that happened in the film. They all provided back up for my reasoning of why I believe the director wants the audience to feel like they’re in an adventure and a fantasy.

Creative Critical Reflection (part 4)

Creative Critical Reflection (part 3)

Creative Critical Reflection (part 2)

Creative Critical Reflection

My Creative Critical Reflection was challenging for me. Before I started filming, I wrote down every question and answered them to the best of my ability. Since this was all about me and my experience during the film it caused me to think and hard and be creative. Due to my planes of how I originally was going to record it being canceled I had to film everything on my own. I didn’t want to just stand in front of the camera and talk so I got creative. I decided to be the interviewer as well as the person answering the questions. I switched roles and it was fun. I included an intro and it was in like a talk show format. I dressed up and asked a question and in the next scene was me in different clothing answering it. It was challenging for me to remember everything to say and still reach the length of time needed so it took a while. I had to re shoot many times due to me talking too fast or too slow. I included all the questions needed but also added little questions pertaining to the topic to spice things up. Once I got done recording, I had to edit. I recorded everything on my phone and used iMovie. I added little things in so the video won’t be boring, and people will actually enjoy watching. The editing was by far the best part I got to be creative and have fun. I combined all the videos together since I recorded them separately. The whole 12-minute video was difficult for me, but I found a way to get it done. I can say I learned a lot while doing this. I learned that I enjoy switching roles and filming.

Opening Sequence

My opening sequence was by far the most challenging. For this project my group and I decided to do a horror film. It resulted into becoming a kidnapping film. For research I watched lots of horror opening sequence films. I watched films from The Conjuring, Get out, and Venom. The story board for this project was a lot. It was triple the amount that is usually done. Ten story boards were done in total. The writing and drawing for this took a lot of time since it had a lot of location switching and movement. The locations included the library, a car, and an empty parking lot. When it was time to film there were 4 actors. 3 men who were kidnappers and one female who played the role of the person being kidnapped. The filming was a long process since I wanted to make sure there were a lot of takes being taken. Plenty of times throughout the filming process everyone stopped and looked at the story board. We wanted to make sure the project was being done just how it was writing. I had a vision of how I wanted the film to be done and I didn’t want to leave any parts out. When it was time to edit the videos were sent to the laptop. Since the videos were all recorded on a phone this process was easy. The software that was used was iMovie. Since this software was used in the last project it was easy. While editing everything my group and I realized some parts needed to be re shot. Due to the Corona Virus Pandemic coming it was no way all of us could go out and re shoot. Magic was done and a lot of editing happened, but it helped, and the film was made.