Marketing in the media of film is very important because it gives the film more exposure. Exposing and promoting the film will catch the people’s attention and will get them more excited to watch it. The more people that watch the film the more money the film will bring in. Marketing goes from commercials, t-shirts, toys, posters, key chains and much more.
When it comes to marketing in films every film has their own creative ways of doing it. Like in black panther they used cross promotion with the NBA, and they showed the debut of the trailer during the finals game. This helped a lot because there were a lot of viewers. They also used cross promotion with Lexus, a special commercial for the 2018 Lexus LS 500 included a drawing inspiration from the movie. Same thing goes for the movie Fantastic Beast. The film used cross promotion with AT&T they decorated stores by putting posters up. Google also had video ads that featured footage from the trailer. The creatures of Jurassic World partnered with Universal studios and got comcast television companies to show old Jurassic park movies and show little previews of the new movie on NBC. When in stores I noticed a lot of merchandise and some of the characters. It is one of the easiest ways to market and promote because people are always shopping so its guaranteed to be seen. A common thing are t-shirts. Fantastic beast sold shirts in Hot Topic with one of the actors on it along with Beauty and the Beast. Another thing I notice in stores is toys. Kids love toys especially if it is from a movie they like. Fantastic Beast is a film that I noticed has a lot of different toys in the toy section of stores like Walmart. Also, Jurassic World distributed Lego toys that had the Jurassic World theme that was cool. Now when it comes to holidays that’s when films try to bring out a lot of their creativity. Halloween is all about costumes and trick or treating and when that time of year comes around there are always costumes that impersonate characters from movies. The Beauty and the Beast is a common one because what little girl would not want to be a princess for Halloween? Another holiday is Easter; with Jurassic world being about dinosaurs and dinosaurs have children by laying eggs they decided to have an Easter egg hunt online. It was a very smart way to get exposure. Merchandise is a quick marketing strategy for films. Synergy marketing is another important one. Synergy was used in many films and one for example is Black Panther. AT&T along with the Warner Brothers got together and promoted the film to the world. It encouraged people to watch it and hyped the movie up. Same thing with Beauty and the Beast, Disney made corporate synergy when people hosted a special edition of “The Bachelor” on ABC to promote the release of the movie.
In conclusion, marketing is very important in the film industry because without marketing the films would not get the explore that is needed. Cross promotion and Synergy play big parts. It makes people want to watch it and makes it more interesting. There are many ways that marketing can happen it ranges from merchandise like t-shirts, toys, jewelry, all the way to posters there is a variety of ways it can happen.
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